Articles for gala


Letter from Carol Bezaire

Welcome to the FOURTH issue of Mackenzie Strategic Philanthropy. This edition deals with effective fundraising strategies for galas – those special events with a price that your audience considers to be a “big ticket.” They can be pretty…

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That pesky ROI

When the Association of Fundraising Professionals surveyed its members for its 2014 Special Events Report, an astonishing 21 per cent said they didn’t know the cost per dollar raised on their galas. A further 26 per cent just didn’t answer the question. Did they…

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The fading gala: Fix it or retire it altogether?

Is your gala in trouble? Perhaps it’s bringing in less money than it did a few years ago. Long-time sponsors are reducing their involvement or pulling out altogether. Guests who have attended for years are voting with their feet and their…

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A next-generation organizer shares his tips

Times certainly have changed in the last decade when it comes to charity galas. It seems like every charity – big and small – now has some form of gala, and for good reason. Done properly, galas can be a…

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