Letter from Carol Bezaire

Welcome to the THIRD issue of Mackenzie Strategic Philanthropy.

I am honoured to assume the stewardship of this publication as a result of my colleague, Brad Offman, departing Mackenzie Investments. I have great respect and gratitude for Brad’s passion and
expertise in the philanthropic world, and his contributions over eight years at Mackenzie Investments. The Mackenzie Strategic Philanthropy publication was Brad’s idea, and I’m thrilled to be a part of it.

This edition deals with return on investment in charitable funding. Today, nonprofits face increasing competition for funding as well as for member support. There is increased attention paid to tangible results derived by charities based on the funds received. Besides the high competition, there are other factors that play a part in a charity being selected for funding. Stories of corruption or fraud within charitable organizations as described in the media have resulted in greater demand for accountability in the nonprofit sector. Accountability comes in three basic forms — output (immediate results), outcome (longer term remedial impact) and social impact.

This issue addresses the social impact of charitable funding from a number of different perspectives, and relies on the insights of key leaders. From simple tips to overarching strategies, we hope to provide you with a variety of potential tools to address and mitigate the issue within your own organization.

If you would prefer hard copies of this publication, or would like to catch up on our initial two issues for your board, please refer to the link on the home page.

Please spread the word about Mackenzie Strategic Philanthropy!